Attention And Effort

From Daniel Kahneman Hebrew born 5 March 1934 is an Israeli American psychologist and winner of the 2002 Nobel Memorial Prize in Economic Sciences, notable for his work on behavioral finance and hedonic psychology.With Amos Tversky and others, Kahneman established a cognitive basis for common human errors using heuristics and biases Kahneman Tversky, 1973, Kahneman, Slovic Tversky, 1982 , and developed Prospect theory Kahneman Tversky, 1979 He was awarded the 2002 Nobel Prize in Economics for his work in Prospect theory Currently, he is professor emeritus of psychology at Princeton University s Department of Psychologycmillan author daniel